Founded by Olympic Gold Medallist Chloe Dalton, The Female Athlete Project (TFAP) began in 2020 as a simple podcast project, giving top women athletes a platform to share their stories.

This project aimed to revamp the TFAP website, establishing a more streamlined and cohesive online presence that effectively showcased the organisation’s mission, initiatives, and community contributions. It was a collaborative effort with a senior designer at New Territory, where I played a key role in exploring initial concepts and shaping the visual design direction for the refreshed site.